Veesion, which taps AI to help retailers detect gestures commonly linked to shoplifting, has appointed Wouter Ubbels as Vice President, Indirect and Mid-Market. 

He will lead the company’s mid-market business and channel partnerships, supporting Veesion’s expansion in the US and internationally. Ubbels joins from Nedap Retail, where he spent nearly 14 years and most recently served as Vice President of Global Sales. His previous positions at Nedap included Director of Channel Sales Americas, with responsibility for partner relationships across North and Latin America. 

“Retailers want partners they can trust, and Wouter has spent his career earning that trust on both sides of the Atlantic. We are thrilled to have him lead this next chapter of our growth with mid-market retailers and our partners,” says Veesion Co-founder and CEO Thibault David.

“Mid-market retailers and our partners are two of the biggest opportunities for Veesion. I’m here to make sure both get the attention, support and clarity they need to grow with us,” says Ubbels.

Veesion’s AI analyses video from the cameras a store already has. When it spots gestures commonly linked to shoplifting, it sends a short video alert to store teams. They then review the alerts and decide how to respond.

2026 RTIH Innovation Awards

AI was a key focus area at the 2026 RTIH Innovation Awards.

Check out our winners here.

The awards celebrate global retail technology innovation in a fast moving omnichannel world. Our winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.