ESW has announced a partnership with Tecnica Group to support the global e-commerce expansion of Moon Boot, its winter footwear and lifestyle brand.

ESW is providing Moon Boot with an end-to-end e-commerce solution spanning fulfilment, shipping and returns, merchant of record (MOR) services, localisation and B2B2C.

The partnership forms part of a wider transformation of Moon Boot’s e-commerce operations, including its migration from Salesforce Commerce to Shopify. Arsenalia is acting as systems integrator and leading the Shopify replatforming, working alongside Tecnica Group and ESW to integrate the new platform.

The model supports Moon Boot in key markets including the United States, combining international fulfilment and logistics with the cross-border infrastructure needed to serve customers in-market.

Andrea Antonioli, eCommerce Strategy & Operations Manager at Moon Boot says: “As we expand our international ecommerce operations, we need a model that can support the complexity of serving customers across different markets. ESW brings together the fulfilment, logistics and cross-border capabilities we need within one solution, while giving us the flexibility we need as the business grows. We are excited to get the partnership underway.”

Federica Ronchi, VP Sales, Southern Europe at ESW, says: “Moon Boot already has a highly international customer base and clear demand across key global markets."

"As Tecnica Group evolves its e-commerce operations, we’re bringing fulfilment, logistics and cross-border commerce together to help Moon Boot manage that international demand without adding complexity for its internal teams. It’s about making it easier to serve customers across markets and giving the business room to grow its direct-to-consumer operations over time.”

Moon Boot is now live with ESW across the United States, France, Germany, Italy, the United Kingdom, Canada and Spain, with plans to extend the partnership to other Tecnica Group brands in the future.

2026 RTIH Innovation Awards

E-commerce was a key focus area at the 2026 RTIH Innovation Awards.

Check out our winners here.

The awards celebrate global retail technology innovation in a fast moving omnichannel world. Our winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.