HelloFresh has selected Samsara as its telematics partner. After a pilot deployment in the Netherlands, HelloFresh Benelux will deploy Samsara across its entire fleet of more than 500 electric delivery vans, operating across more than ten regional hubs. 

"Innovation is at the heart of everything we do, from our kitchens to our final mile delivery,” says Mark Sugirtharajah, Senior Director Logistics Europe at HelloFresh.

“Partnering with Samsara allows us to take our safety policies and operational practices to the next level. By providing our drivers with feedback on their driving style, we can proactively foster a safer driving culture, dramatically reduce on-road incidents, and better protect the communities we serve.” 

HelloFresh Benelux will leverage Samsara’s open platform for telematics, real-time safety coaching, and temperature monitoring to protect food quality. Drivers will utilise an app to streamline daily workflows, while the entire platform integrates into HelloFresh’s existing proprietary IT landscape. 

“HelloFresh is a global pioneer in food tech, and we are excited to be selected as their long-term partner to digitise their physical operations in the Benelux,” says Ryan Yu, VP of Product at Samsara.

“By moving away from siloed systems and embracing our integrated platform, HelloFresh is establishing a new benchmark for how modern, sustainable fleets operate. This collaboration demonstrates how connected operations can empower teams to protect their drivers, safeguard their cargo, and run more efficient networks in real-time.” 

2026 RTIH Innovation Awards

Green retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2026 shortlists and finalists here.

We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.

Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London. 

The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.

Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.