Morrisons was named Overall Winner at the 2026 RTIH Innovation Awards Ceremony, which took place in Central London last week. And it also emerged victorious in the RTIH Editor's Choice category for its partnership with Gatekeeper Systems.

In a LinkedIn post, the UK grocery giant said: "We’re delighted to have been named Overall Winner, selected by the judging panel as the standout entry from across all of the event's 23 categories. Great recognition for some of the brilliant and innovative cross functional projects that have been delivered over the last few months!"

It added: "We were also recognised in the Editor’s Choice Award, alongside Gatekeeper Systems for our Cart Control programme across five Morrisons stores. The programme has delivered some fantastic results: An estimated 82.1 tonnes of CO₂e saved each year; 1,170 fewer replacement trolleys needed; 7,696 fewer trolleys ending up in local communities and waterways. Congratulations to everyone involved in making this possible!"

Scott Thompson, Editor and Founder at RTIH, said: "Congratulations to Morrisons. We received a record number of entries this year, showcasing truly impressive innovation across both traditional and digital retail spaces."

"To quote a member of our judging panel: Reviewing such inventive, high impact solutions has been a truly rewarding experience. The depth of engineering, scalable architecture, and strategic vision displayed throughout the submissions underscores the rapid transformation happening across modern retail technology."

"A number of companies were in the running for Overall Winner but ultimately the judges picked Morrisons for launching several innovative initiatives encompassing major technological upgrades to enhance its customers’ shopping experience."

Other winners

Check out our other 2026 winners here.

The RTIH Innovation Awards celebrate global retail technology innovation in a fast moving omnichannel world. Our winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.