Emirates National Oil Company Group (ENOC) has rolled out Amazon's Just Walk Out technology at its ZOOM store opposite City Walk in Dubai.

Ali Bin Zayed Deputy Chief Commercial & Retail Officer at ENOC Group, says: “The future of retail will be defined by how seamlessly technology can integrate into people's everyday lives." 

Chris Erasmus, Managing Director, UAE and MENA Growth Markets, Amazon Web Services (AWS), says: "Just Walk Out technology by Amazon is now live at ENOC’s ZOOM store at Site 1019 on Al Wasl, the first in the Middle East, and it’s a great example of how technology is making convenience retail smarter and more customer friendly."

2026 RTIH Innovation Awards

Checkout free stores were a key focus area at the 2026 RTIH Innovation Awards.

Check out our winners here.

The awards celebrate global retail technology innovation in a fast moving omnichannel world. Our winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.