Sensei has deployed its technology in a new Muffato Go store in Curitiba, Brazil. This has been developed in partnership with supermarket specialist Grupo Muffato.

While Sensei first became known for its autonomous store technology, it says that the intelligence behind those stores has always been designed to address a broader challenge: giving physical retail the ability and the data to understand and automate its own operations in real-time.

The new Muffato Go, according to those involved, will put that capability into practice, showing how the same underlying technology can improve shelf availability, detect losses, automate checkout, manage fresh products and support online order fulfillment.

Headquartered in Portugal and operating across Europe and Brazil, Sensei has deployed its technology in more than 100 autonomous points of sale, including the world's largest autonomous store, opened in Leiria, Portugal, in 2025. 

“The new Muffato Go shows what AI can already do in a physical store. Shoppers get a faster, simpler way to buy, but that is only the visible part. Our models recognise products and shopper interactions as they happen, and store teams get the right task at the right time," says Vasco Portugal, CEO and Co-founder at Sensei.

"The real value is turning what happens in the store into intelligence that supports the entire business, from the shop floor to the head office. That is what we mean by Conscious Spaces: physical spaces that see, understand and act."

Combining computer vision, deep learning, neural networks and sensor fusion, Sensei’s technology recognises products and pseudonymised customer interactions, builds virtual shopping baskets and enables customers to complete purchases without scanning items individually, by associating the items to a token that represents the customer at the checkout.

“Innovation and the willingness to take bold steps are part of who we are. We are committed to making retail increasingly efficient, and the new generation of MGO reflects that ambition: using technology to enhance the shopping experience. With four years of work together with Sensei, that same technology now gives us a clearer view of how the store operates, from the shelf to the checkout,” says Everton Muffato, Director at Grupo Muffato.

Advances in AI integrated technology also allow the system to handle variable weight products, extending the experience to fresh produce and bakery items. Beyond the customer journey, the same intelligence alerts store teams when products need replenishing, helps identify losses in real-time, and provides more accurate information to support stock management, store layout and online order preparation."

The partnership between Sensei and Grupo Muffato began in 2022, with the Muffato Go concept in Curitiba, Sensei’s first deployment outside Europe. Four years later, Grupo Muffato is looking to turn Muffato Go into a new business model for the group, and the new store, which it labels the largest autonomous store in Latin America, marks the next step in that push.

2026 RTIH Innovation Awards

Autonomous stores will be a key focus area at the 2026 RTIH Innovation Awards.

The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2026 shortlists and finalists here.

We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.

Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London. 

The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.

Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.