Snappy Shopper and OccaStore put focus on challenger brands in UK convenience retail market

A new collaboration is bringing together Snappy Shopper’s last mile delivery platform, Snappy Media’s in-app advertising capabilities and OccaStore’s end-to-end distribution model - including logistics, retail sell-in and merchandising - with a focus on the sports nutrition category.

Emerging brands often face barriers breaking into retail, from limited shelf space to low visibility with local shoppers. This partnership aims to remove those hurdles by integrating challenger brands directly into Snappy’s retail network, supported by targeted digital marketing.

The first wave of challenger brand roll-outs will focus on high growth categories such as sports nutrition, energy and functional foods. Retailers within the Snappy network will get access to trending products, while brands will gain retail exposure and access to measurable marketing tools to drive trial and repeat purchases.

Stephen Griffiths, Managing Director at OccaStore, says: “This partnership between OccaStore and Snappy Shopper brings together cutting-edge convenience and curated wellness. By combining our strength in premium sports nutrition and functional products with Snappy’s unrivalled last mile delivery network, we’re redefining how customers access everyday performance: instantly, locally and on demand.”

“Together we’re building a powerful new route to market for the next generation of consumer brands. One that is fast, local and measurable," says Mike Callachan, Snappy Shopper CEO.

2025 RTIH INNOVATION AWARDS

Challenger brands will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.