Wayvia has announced a partnership with Euronics International focused on building a more connected digital shopping ecosystem for brands, Euronics’ retailers and the consumers they serve.

The partnership, powered by Wayvia’s Where to Buy technology, will enable brands to directly connect shoppers who discover products on their websites to more than 6,500 stores and online retailers across the Euronics network, which spans 36 markets in Europe and Asia.

“Euronics is one of the most trusted names in consumer electronics retail, and millions of customers rely on its members for the technology that's now central to all our lives,” says Anthony Ferry, Co-founder and CEO at Wayvia. “Through this partnership, we are helping to build the digital ecosystem that brands and Euronics retailers need to grow in an increasingly complex environment where consumer journeys are becoming ever more personalised.”

“The consumer electronics market is more competitive than ever, and today’s consumers expect and deserve a seamless journey from product discovery to purchase,” says John Olsen, CEO at Euronics International.

“Our partnership with Wayvia creates a stronger connection between brands, our members and consumers. Our retailers are a key part of brands’ go-to-market strategies, combining omnichannel capabilities with trusted advice, local expertise and a compelling in-store experience."

"By connecting brand websites with this retail network, we can make the consumer journey more seamless while supporting both our members and our suppliers. We have always believed that suppliers, retailers and technology partners achieve the most when they work together.”

Wayvia’s technology integrates Euronics’ product feeds and, where available, local store availability data, enabling shoppers to identify retailers that stock the products they discover on brand websites and choose where to purchase. Wayvia also provides visibility into referral traffic and conversions, helping Euronics and its members better understand how digital product discovery translates into sales.

The pair plan to deepen their partnership by expanding sales data sharing across Euronics members and extending local in-store availability to more markets.

2026 RTIH Innovation Awards

Omnichannel retail was a key focus area at the 2026 RTIH Innovation Awards.

Check out our winners here.

The awards celebrate global retail technology innovation in a fast moving omnichannel world. Our winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.