Marks and Spencer taps IBM Sterling tech for omnichannel push in India

UK retailer Marks and Spencer is scaling its omnichannel capabilities in India with IBM Sterling supply chain solutions.

It is streamlining the order fulfilment process using IBM Sterling’s Order Management with real-time Inventory Visibility, a microservices-based solution running on IBM Cloud, along with call centre capabilities to expand its digital presence and accelerate business growth.

The project is a result of IBM’s collaboration with its partner Acuver Consulting to help M&S India deploy an omnichannel order management system for faster go to market, enhanced order fulfilment capabilities and improved customer experience.

The solution is integrated with Salesforce Commerce Cloud along with existing enterprise applications.

Vishal Kapil, Chief Technology Officer, Marks & Spencer India, says: “M&S is one of the most accessible international fashion brands in India.”

“Addressing the shift in consumer dynamics we have expanded our digital capabilities and modernised our technology stack using IBM Sterling supply chain solutions to bring our online and store technologies closer to deliver seamless omnichannel experience to our customers.”

“Acuver’s technical excellence, understanding of the supply chain and approach to solve problem enabled seamless implementation and timely delivery.”

Viswanath Ramaswamy Vice President, Technology, IBM Technology Sales, IBM India/South Asia, comments: “To succeed in a competitive consumer market like India, retailers are pivoting towards establishing dynamic and responsive supply chain which is interconnected to their ecosystem and processes.”

“To address this shift, IBM is collaborating with ecosystem partner Acuver Consulting to help M&S India leverage IBM Sterling supply chain solutions for end-to-end visibility, real-time insights and recommended actions to turn disruptions into opportunities for customer engagement, growth and profit.”