Lakeland taps Rotageek workforce management technology

Workforce scheduling company, Rotageek, has added Lakeland, a chain of British kitchenware stores in the United Kingdom, to its client list.

In a LinkedIn post, the latter said: “We'd like to give a warm welcome to Lakeland who have chosen Rotageek to stir up their scheduling.”

“After being bowled over by our ease of use and top drawer support function, Lakeland selected the Geeks to optimise their retail rotas for 950 staff across 65 UK stores. We're excited to set to work together.”

Funding round

Last month, Rotageek closed a £3 million funding round led by Volution, Calculus Capital, and Gresham House Ventures.

The investment will enable it to scale, following the signing of retail clients including Caffè Nero, McColl’s, White Stuff, and Charlotte Tilbury.

Rotageek’s solution uses cloud-based, AI driven technology to help multi-site businesses manage and schedule staff to meet demand, forecast footfall and optimise rotas.

CEO Dr Chris McCullough comments: “This funding from our current investors enables us to accelerate our growth as we deliver more value for more and more clients.”

“The combination of supportive and engaged investors with an incredible team at Rotageek ensures that we have an exciting few years ahead of us.”

“We are thrilled to be leading the current equity round for Rotageek,” said Jonny Laughton, Partner at Volution.

“Volution first invested in the company in 2020, impressed by their innovative and scalable scheduling solution that offers customers tangible benefits and strong return on investment.”

“Since then, we have seen them build an experienced sales team, an impressive senior team, and deliver solid pipeline growth. We’re proud to continue our support for Rotageek’s vision to change scheduling for good, as they progress to the next stage of their scale-up journey”.

Alexander Crawford, Co-Head of Investments at Calculus, commented: “We’re happy to provide further funding and support to help Rotageek bring their impressive technology to more customers.”

“Their technology is best in class and delivers significant, measurable returns for clients in an area which is in dire need of innovation.”

Ed Wass, Portfolio Partner at Gresham House Ventures, said: “Having first invested in 2018, we are very pleased to be supporting Chris and the team again at a genuinely exciting time for the company.”

“Our investment aims to deliver further growth for Rotageek as it takes advantage of the broad range of innovative opportunities it has created.”