Asda and Wayve lay claim to UK’s largest self-driving grocery home delivery trial

Asda customers can now receive their shopping via a Wayve self-driving vehicle in what is pitched as the UK’s largest autonomous grocery home delivery trial.

In partnership with Wayve, the year long trial will give the supermarket the ability to autonomously deliver groceries to a catchment area of over 170,000 residents across 72,000 households in London.

The self-driving vehicles will join its existing online delivery operation at the Park Royal superstore in West London and have the capability to drive themselves to customers’ homes. 

Asda Park Royal customers can place their next-day delivery orders online as usual, choosing from the full range of online products and selecting a delivery slot that suits them.

The only difference is they could be randomly selected to have their order delivered in a self-driving vehicle.

During the trial, both an Asda colleague and supervising Wayve safety driver will be in the vehicle when making deliveries. Asda colleagues will load and unload the groceries at the customer’s home.

The launch follows a two-year partnership between the Asda and Wayve that aims to develop a self-driving vehicle solution for the grocery market.  

Simon Gregg, Vice President of eCommerce at Asda, says: “Asda has long understood the value of bringing tech innovation to the online grocery sector and we are always looking at new and innovative partnerships to improve delivery options for customers.”

“We believe autonomous technology is an exciting opportunity to shape the future of delivery, not only at our Park Royal store but throughout our nationwide operation.

“Through our partnership with Wayve, we are trialling this technology to understand how it can assist our busy store operations, whilst also adding a unique, reliable and efficient option for our customers to have a whole range of products delivered to their doors.”

Alex Kendall, Co-founder and CEO at Wayve, says: “We’re excited to partner with Asda on the largest urban autonomous grocery delivery trial in Europe.”

“The trial is a demonstration of how autonomy can meet fleet owner needs. We started developing our AV technology over five years ago: it’s incredible to see it delivering real value today as part of Asda’s daily operations.”

“We value our work with Asda to build the foundations of future autonomous grocery delivery. Trials like this one accelerate our road to deployment.”

“They provide the learnings required to bring the benefits of AV technology to customers sooner while ensuring that businesses, like Asda, are prepared to deploy AVs at scale.”