Primark hails ‘fantastic milestone delivery’ as retailer opens four stores in three days across multiple territories
Primark boosted its international expansion plans last week as it opened four new stores in three days, bringing the total number to 425 globally.
In a LinkedIn post, the retailer said: “Our new stores, across Europe and the US, and an extended store in the UK, represent a total investment of over €50 million and an additional 136,000 sq. ft of retail space.”
“Earlier this week we opened our second store in Romania in the city of Bucharest. Now we open our new relocated store in Dundrum Town Centre in our hometown of Dublin, our first store in Lanzarote, Spain and a store in Long Island, New York.”
“And it’s not a wrap yet: we will also open our newly extended store in Liverpool, UK.”
Paul Edney, Technology Director Channels at Primark, commented: “A fantastic milestone delivery by a great team. I am really proud of our recent achievement of opening four stores in three days in multiple territories.”
Click & Collect
Associated British Foods releases a trading update today, with the promise of an update on Primark’s Click & Collect trial across stores in the UK.
This was expanded last year and rolled out across London, following a 25 store trial in the North West of England and Wales launched during 2021.
Customers in the capital can now shop online from Primark’s range of kids’ products across clothing and nursery, and then collect from one of 32 stores in the region. This meant the service was available in around a third of Primark’s UK stores.
Paul Marchant, CEO at Primark, said: “We’re really encouraged by how the trial has landed with customers, who tell us they value the choice and convenience Click & Collect is offering them. We’re also seeing strong demand for the service outside the trial region and it’s helping us reach new customers too.”
“This gives us the confidence to take this trial to the next level and expand it further to more stores to understand how the service can work for a broader range of customers. We’ll continue to monitor the trial closely as we look to complement the experience and offer we have in our stores.”
After browsing online and adding items to a virtual shopping basket, customers can choose a day to collect, up to seven days ahead, from their chosen store.
Orders will be available for collection from two days after they have been placed with a £10 minimum order value and no delivery charge.
Customers will be able to collect their order from dedicated Click & Collect desks in their chosen location and pay for any other items they’ve picked up while in-store.
Continue reading…