Domino’s Pizza lays claim to a quick service restaurant first as it preps You Tip, We Tip launch in late April

Domino’s Pizza has launched a promotion that tips US customers who tip their delivery drivers, beginning 29th April. 

“Our drivers have been hustling to deliver hot, delicious pizzas since 1960, and we love that customers have been tipping them for their great service since day one,” says Kate Trumbull, Domino’s Senior Vice President – Chief Brand Officer.

“But these days, everywhere you go, there’s a tip screen. The pressure to tip is real, even when no extra service is provided. So, we decided to flip the script and show our appreciation by tipping customers back.” 

When customers tip their Domino’s delivery driver $3 or more online, they’ll receive a $3 coupon to use on the following week’s online delivery order.  

Domino’s says that it is the first quick service restaurant to offer this.

Retail Technology Innovations Report

Domino’s is included in the recently released second Retail Technology Innovations Report, sponsored by 3D Cloud by Marxent.

This highlights the top 50 retail tech plays of the past 12 months as decided by our Editor, Scott Thompson, and an independent advisory panel.

We were looking for groundbreaking technology deployments, launches, and pilots from across the omnichannel retail landscape, be they payments, supply chain, online, mobile, physical store etc related.

Thompson produced a longlist which then went to the advisory panel, consisting of:  

Mike Cadden, Chief Technology Officer, Marie Curie

Matt Taylor, Technology Transformation Leader at EY, Retail and Consumer Products

Christine Russo, Retail Industry Analyst

Carole Kingsbury, Former Director of IT, Ted Baker

Peter Waugh, Director, International Digital (EMEA, LAC & AP), Starbucks

Nadine Neatrour, Marketing Director, Selfridges 

Matt Bradley, Director and Founder, Retail Technology Show

They picked their stand out retail technology plays, put forward their own favourite innovations, and, based on this, Thompson drew up the final 50.

Domino’s was included for introducing Pinpoint Delivery in the US, a technology that allows customers to receive a delivery in such places as parks, baseball fields and beaches.

Customers with the Domino’s app can select the service, drop a pin on the map and get pizza delivered pretty much anywhere, the retailer says.

“We’re proud to be the first quick service restaurant brand in the US to deliver food to customers with the drop of a pin,” said Christopher Thomas-Moore, Domino’s Senior Vice President – Chief Digital Officer.

“We’re always striving to make customers’ experiences even better and more convenient, and Domino’s Pinpoint Delivery does exactly that.”