Tesco taps Eagle Eye AI and machine learning technology to help grocery giant personalise Clubcard promotions

Eagle Eye has secured a one-year contract, with the option to renew for a further year, with Tesco for its AI powered Personalised Challenges solution.

This is a digital platform which allows retailers to personalise promotions, providing customised challenges designed to reward incremental behaviour.

In-built AI and deep machine learning facilitate hyper personalisation through its analytics capability, providing consumers with promotions more suited to them.

Following a trial, Tesco will roll-out Personalised Challenges to more Clubcard members in the coming months, under the name Clubcard Challenges. The solution will power personalised and gamified offers and promotions to each individual Clubcard member.

AI technology will give each customer a personalised challenge, which when completed, rewards people with extra Clubcard points. Customers can complete up to ten challenges, with a total of £50 worth of Clubcard points up for grabs during a six-week campaign, starting on 20th May.

Lizzie Reynolds, Group Membership and Loyalty Director at Tesco, says: "We are constantly looking for ways to make Clubcard work harder for our customers.”

“With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries. Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we're very excited to see how our customers respond to Clubcard Challenges."

Tim Mason, CEO at Eagle Eye, comments: "It's a privilege to be working with Tesco, one of the world's great retailers and an acknowledged leader in customer loyalty, to usher in its next stage of personalised promotions.”

“This win underlines the power of the EagleAI solution, capable of creating and delivering millions of hyper personalised marketing messages, and our position at the forefront of personalised marketing."

The EagleAI - Personalised Challenges solution became part of the Eagle Eye offering through the acquisition of Untie Nots in 2023.