Forever 21 onboard as Shein becomes one of the first brands to adopt Happy Returns cross-brand BORIS solution

UPS’ Happy Returns is powering Shein returns at Forever 21 stores in the US.

The company has introduced what is pitched as a first of its kind BORIS solution that enables enterprise retailers to accept box free, label free returns and exchanges across their full store network.

The system includes several software and reverse logistics components.

It can work with any returns portal, be it from Happy Returns or the retailer itself, to generate QR codes for shopper returns. Happy Returns also provides software that allows a store to receive and verify cross-brand returns.

Once a return is dropped off, Happy Returns can provide reverse logistics options to move inventory to its desired location.

"Over the past eight years, we've developed cross-brand box free returns from an innovative idea to an enterprise grade solution," says David Sobie, Co-founder and CEO at Happy Returns, which was acquired by UPS last year.

"Now we're leveraging our technology, expertise and scale in reverse logistics to be the first to enable retailers to seamlessly accept returns throughout their full networks."

Shein is one of the first brands to adopt the solution.

It is offering its 150 million US shoppers physical returns at Forever 21's more than 300 continental US stores nationwide.

"We are always looking for new ways to optimise the shopping experience for our customers – from speedier delivery to easy returns," says George Chiao, President, Shein U.S.

"Happy Returns has pioneered a seamless, simple returns model and we are excited to launch this offering across hundreds of Forever 21 stores across the country."

"Forever 21 is looking forward to offering an easy customer experience for Shein shoppers looking to return their items while also introducing our brand to an even broader audience. Once Shein shoppers complete their return we are pleased to offer a same-day discount on their next Forever 21 purchase," says Winnie Park, CEO, Forever 21.