House of Bruar, a Scottish luxury country lifestyle department store, says it has boosted its in-store customer experience with digital receipts in partnership with Yocuda.

Despite initial concerns regarding its mature customer base - the largest visitor age group is 55 to 64 years old - shoppers have actively interacted with the new digital channel.

Highlights: digital receipts achieved a 70% open rate, over four times the standard retail marketing email benchmark of 17%; click-through rates reached 6% - nearly nine times the retail industry average of 0.7% - driving store shoppers back to online catalogues, product recommendations, and brand content; shoppers can send paperless gift receipts with personalised messages directly from their own digital receipt, thereby enabling House of Bruar to encourage gift recipients to sign up to its CRM.

Before implementing Yocuda, House of Bruar had limited visibility into purchasing habits in its physical store.

"Digital receipts have been a valuable addition to the in-store customer journey, giving customers a convenient, paperless way to keep track of their purchases while also creating another touchpoint with House of Bruar," says Ali Black, Head of Retail at House of Bruar.

"While some customers may choose to continue their journey online rather than return to store, this still benefits the business by keeping customers engaged with the wider brand and making it easier for them to shop across both our physical and online channels."

“As we run a legacy PoS, integration was the part of the project we expected to be most difficult. In practice, Yocuda worked around our existing setup, built and tested the integration on our test PoS, and we went from project start to live across all tills in just a few weeks, without needing a third-party integrator and with very little demand on our internal team," says Iain Jackson, Head of IT.

"Digital receipts have helped us bridge the data gap between our in-store and online customers, giving us greater visibility of customers who previously may only have interacted with us in-store," says John Hodge, Head of E-commerce and Mail Order.

"This has allowed us to better connect their online and offline journeys, build a more recognised picture of customer behaviour and, importantly, continue engaging with them beyond their visit to House of Bruar."

2026 RTIH Innovation Awards

Digital retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2026 shortlists and finalists here.

We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.

Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London. 

The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.

Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.