easyShop.com, a new online marketplace from the easy family of brands, has added buy now pay later option, Klarna, to checkout across 19 European markets.

Customers shopping on easyShop can now choose Klarna's Pay in Full, Pay in 3 or Pay in 30 options, allowing them to pay upfront, split a purchase into three interest free payments, or pay a month later.

The partnership follows easyShop's launch earlier this month and comes as the venture prepares for its first peak trading period.

Cas Paton, Founder and CEO at OnCommerce, the platform powering easyShop, says: "Black Friday is no longer just about finding the best deal. Shoppers also want flexibility in how they pay. By bringing Klarna to easyShop, we're giving customers the freedom to shop in a way that suits them, while helping our sellers capitalise on one of the biggest retail moments of the year."

"The easy family of brands has always been about making things simpler and more accessible. Adding Klarna is another way we’re delivering on that, giving shoppers more choice alongside great products and competitive prices."

Klarna Interim UK & Ireland Country Lead Alex Rohloff says: "One size doesn’t fit all when it comes to payments. Consumers deserve choice, and with Klarna on easyShop, people can now pay on their terms: in full, split into three interest free payments, or in 30 days, with no interest and a clear end date.”

2026 RTIH Innovation Awards

Payments will be a key focus area at the 2026 RTIH Innovation Awards.

The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2026 shortlists and finalists here.

We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.

Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London. 

The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.

Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.