PMC is among the finalists at the 2026 RTIH Innovation Awards for its partnership with Ann Summers.

Ann Summers connected with PMC to modernise its core IT infrastructure after years of legacy development had left its tech stack complicated, expensive to maintain and difficult to manage, slowing innovation and creating operational friction.

PMC replaced its complex legacy integrations with modular architecture, migrating its data layer to the company's unified commerce platform, Graphene.

Working hand in hand, the teams reverse engineered 100+ integrations to create a modern commerce platform, giving Ann Summers flexibility and the composable foundations for future growth and innovation.

The project has delivered tangible results, reducing integration costs by 50%, while lowering running expenses and the cost of change and ensuring greater cost stability.

By restructuring its data integration layer, Ann Summers now has a more strategic way of using insight to drive innovation, alongside a reliable, scalable and cost-effective technology foundation that supports its growth strategy, digital expansion and improved visibility across marketplaces, third-party sellers and AI search.

And the winners are...

Our 2026 winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2026 shortlists and finalists here.

We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.

Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony.

The event will consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.

Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.