Just Eat has announced the launch of JETads, a new platform for European advertisers, with reach across 59 million active consumers, 592 million orders per year and more than 342,000 partners in 14 markets. It is live across all of them from today.

JETads builds on JET's personalisation technology, which analyses billions of interactions between consumers and partners across the platform. By understanding what each customer needs at a given moment, the system helps advertisers reach the right audience at the right time.

"We built JETads from scratch, for the AI era. The timing gave us the chance to ask what advertising should look like if you design it properly today, instead of copying what already works. The goals haven’t changed: helping advertisers reach the right audience with as little friction as possible, and bringing a more relevant offering to our customers. With the scale of JET and the AI of Prosus behind us, we can make partner investment genuinely efficient," says David Vismans, Chief Growth Officer at Just Eat.

JETads uses the Prosus Large Commerce Model (LCM), a commerce AI developed by JET's parent group, Prosus, to understand how customers think and what they are looking for. The LCM learns from real customer behaviour, so it can surface what a customer is genuinely likely to want at the moment they are likely to want it. That could mean showing different restaurants on a Friday night than on a Tuesday lunchtime, or recognising a household that regularly orders for a large family and surfacing the restaurants that serve it best.

2026 RTIH Innovation Awards

AI was a key focus area at the 2026 RTIH Innovation Awards.

Check out our winners here.

The awards celebrate global retail technology innovation in a fast moving omnichannel world. Our winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.