M&S is bringing fashion, home, beauty and food together in one Christmas campaign for the first time since 2017.

The retailer's Home of Christmas offering launches on its Instagram page and YouTube channel at 7am today and stars James Norton as an undercover Santa, alongside Lucy Punch as Mrs. Claus, with a special appearance and exclusive soundtrack by Katherine Jenkins.

Beyond the film, an integrated campaign will run across TV, video on demand, cinema, outdoor, social media, radio, digital display and print, alongside M&S’s owned channels, influencer activity and PR.

Across social and digital channels, the Friends of M&S will share their festive selections through M&S Love That Lists, featuring gifts, food, fashion, beauty and homeware. Customers will also be able to access festive recipes through a hub and check ingredient and product availability through a digital catalogue, supporting meal planning and shopping list preparation.

Sharry Cramond, Fashion, Home & Beauty Marketing Director at M&S, says: "Customers don't think about Christmas as one meal, one gift or one outfit. They think about all the moments that make the season special. As the only retailer with a truly cross-category offer spanning Food, Fashion, Beauty, Gifting and Home, M&S plays a unique role in helping customers create Christmas from start to finish. Bringing those categories together allows us to tell one connected Christmas story and celebrate all the ways our customers make the season their own. That's why we're proud that customers call M&S The Home of Christmas."

Andrew Hicks, Food Marketing Director at M&S, says: "Christmas is made up of countless moments, traditions and rituals that mean something different to every family. For generations, M&S has been privileged to play a part in those celebrations, helping customers create a Christmas that feels uniquely their own."

"From the food shared around the table to the thoughtful finishing touches that make the season memorable, we're proud to be part of some of the moments that matter most. This year's campaign brings that to life in a way that is warm, unexpected and full of charm, celebrating the special place M&S holds in our customers' festive traditions and reinforcing why we're proud to be The Home of Christmas."

2026 RTIH Innovation Awards

Social media was a key focus area at the 2026 RTIH Innovation Awards.

Check out our winners here.

The awards celebrate global retail technology innovation in a fast moving omnichannel world. Our winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.