Anna Marie Blackburn takes her love for RFID to the next level as she makes jump to Nedap Retail

Nedap Retail has appointed Anna Marie Blackburn as Customer Success Manager.

She joins from Carter's, a specialist in the United States and Canada of apparel and related products exclusively for babies and young children, where she served as Senior Strategic Initiatives Analyst - RFID.

In a LinkedIn post, she said: "Taking this “love for RFID” thing to the next level… Excited to share I’ve joined Nedap Retail as a Customer Success Manager."

"Cannot wait to grow in this new chapter surrounded by the best of the best from ATL > Boston > Groenlo, Netherlands HQ. Been an incredible few weeks getting to know the team- dreams really do come true."

C&A

European fashion retailer C&A is seeking to optimise omnichannel logistics through Nedap’s Inventory Engine. This collaboration enables real-time tracking and status assignment of e-commerce items, enhancing inventory accuracy and improving the Click & Collect customer experience.

With more than 1,300 stores, C&A’s Click & Collect (BOPIS) service allows customers to order online and pick up in-store. However, this model can hold operational challenges, e.g., if in-store cycle counts mistakenly include items reserved for pickup if item status isn’t accurately assigned.

To improve this process, it deployed Nedap’s Inventory Engine in its e-commerce warehouses. RFID enabled read points at dispatch locations automatically scan outbound items and assign the correct status. This information is synced in real-time, ensuring that Click & Collect items are excluded from store inventory counts.  

The project launched in late 2024 and was operational within weeks. C&A is now scaling the solution across its broader omnichannel infrastructure.

2026 RTIH Innovation Awards

RFID will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.