Swedish sports retailer Stadium taps Exotec Skypod robotics system at Norrköping warehouse

Stadium has announced its investment in a new automated logistics centre in Norrköping, Sweden. The facility will be equipped with Exotec’s Skypod system and will be the company's first wholly owned distribution hub.

Skypod will be at the heart of the new warehouse, hosting over 240 autonomous robots that move in three dimensions, horizontally and vertically up to a height of 12 metres. With more than 170,000 storage locations, Stadium’s logistics centre will have the capacity to handle both large order peaks and long-term company growth.

Daniel Johansson, Supply Chain Director at Stadium, says: “We needed a solution that gives us full control over our store logistics and is flexible enough to grow with us. With Exotec's Skypod system, we can streamline deliveries to our stores and scale up capacity as the business grows.”

Construction of the centre is due to start in 2026 and represents a multi-million-pound investment for the sports retailer. The system is planned to be fully operational in the first quarter of 2028. Stadium is Exotec's first Swedish customer.

Andreas Stöckl, Head of Exotec’s Nordic operations, says: “Stadium is a fantastic first Swedish customer project for us. It shows that our solution is ideal for Nordic companies that want to combine high flexibility with energyefficient and scalable automation. We look forward to a long-term collaboration and to supporting Stadium in their continued growth.”

“Exotec's Skypod system stands out for its low energy consumption - up to five times lower than traditional storage systems with stacker cranes - as well as its quick installation and the option to hire extra robots during periods of high demand. Since 2023, the system's carbon footprint has been reduced by 30%, partly through lighter racks and boxes made from recycled plastic.”

2026 RTIH Innovation Awards

Supply chain automation will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.